Hi, I’m Galina,
an ecommerce and digital product leader based in Los Angeles. I partner with brand-driven consumer companies to shape growth, retention, merchandising, and digital experience. turning DTC into a more thoughtful, high-performing, and sustainably growing channel.
Let’s Talk!
SERVICES
Fractional Ecommerce Leadership → Strategic oversight across DTC growth, merchandising, lifecycle, and site experience.
Conversion & Retention Optimization → Testing, UX refinement, and lifecycle strategy designed to improve repeat purchase and LTV.
Launch & Expansion Strategy → Support for new product launches, site relaunches, and promotional planning.
Shopify & Experience Optimization → Site architecture, merchandising strategy, and performance improvements.
